We are seeking an experienced and innovative Digital Marketing Manager to lead our digital marketing strategies and team. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing channels and technologies, a proven track record of driving results through performance-based marketing campaigns, and the ability to lead a team to success. You will oversee all digital marketing efforts, working closely with our external agency, driving customer acquisition, engagement, and retention through data-driven strategies and innovative digital tactics.
Key Responsibilities:
Strategic planning and execution:
- Develop and execute comprehensive digital marketing strategies that align with company goals, including customer acquisition, brand awareness, and revenue growth.
- Create and manage the digital marketing budget, ensuring an optimal allocation of resources across paid, owned, and earned channels.
Team leadership:
- Lead, mentor, and manage the digital marketing team, including specialists in social media, content marketing and web development
- Foster a culture of collaboration, innovation, and continuous learning within the team
- Manage the relationship with the external digital marketing agency
Campaign management and optimisation:
- Oversee and optimise digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Analyse and report on the performance of digital campaigns, using data to improve performance, maximise ROI, and meet KPIs.
- Experiment with new digital marketing trends, tools, and tactics to keep the company at the forefront of the industry.
SEO and content strategy:
- Work closely with the Content Manager to ensure that the digital content strategy is aligned with business objectives, driving organic search traffic, lead generation, and customer engagement.
- Monitor and improve SEO performance, including on-page optimisation, backlink strategy, and technical SEO.
Analytics and reporting:
- Lead data-driven decision-making by tracking and analysing key performance indicators (KPIs) such as traffic, conversions, leads, and customer retention metrics.
- Provide regular performance reports to senior leadership, offering insights and recommendations for continuous improvement.
Website management:
- Oversee the management of the website, working closely with web developers.
- Ensure the website is user friendly, responsive and optimised for both desktop and mobile users.
- Work closely with the creative team to ensure content is fresh and updated.
Customer journey optimisation:
- Develop strategies to improve the customer journey from awareness to conversion, leveraging user behaviour data and segmentation.
- Collaborate with the sales and recruitment teams to ensure digital marketing aligns with sales and recruitment efforts.
Cross-functional collaboration:
- Work closely with the creative and central marketing team as well as sales, recruitment and SMEs to ensure that digital marketing efforts are aligned with overall company objectives.